Terenze Colemanis a future forwardgrowth architect

Joined as Musicow's first U.S. hire and built the marketing function from zero, now owning paid acquisition, product marketing, creative direction, distribution, and commercial operations for the U.S. with weekly reporting to Roc Nation and Korea leadership.

Own a ~$3M annual program budget with $1.27M deployed to date across paid media, promotion, out-of-home and events, content, and physical product, forecasting and reallocating against release-cycle performance.

Conceived, named, and built FANDOM from an idea into a working release brand, reaching 500K+ Spotify monthly listeners and a top 5,000 worldwide artist ranking on Chartmetric, climbing from top 100K to top 5K in five months.

Invented a cross-artist acquisition mechanic that buys audience under an artist nobody is bidding against, returning 35.0M impressions at a $0.54 CPM on $19.1K and retargeting that audience into Musicow install campaigns instead of paying conversion-rate CPMs for cold reach.

Deployed $226,939 in measured media across 210 campaigns on Google, TikTok, Meta, Snapchat, Reddit, and Spotify Marquee, returning 143.4M paid impressions at a $1.58 blended CPM, roughly 84% below category benchmark, and 2,632 app installs at a $2.99 blended CPI.

Instrumented the full funnel from install through registration, KYC, bank linking, deposit, and purchase, diagnosing bank linking at 15.2% as the bottleneck worth fixing while registration already converted at 50.4%.

Created the UGC sound strategy and creator briefs behind 310M UGC views across 155,503 videos, timing concentrated drop-day bursts so volume lands as a visible wave rather than diffuse posting.

Directed four creator agencies against an $87K budget and 447 posts, returning 14.8M views at 12.3% blended engagement and $0.0059 per view, with a peak campaign hitting 14.9% engagement at $0.0023 per view.

Defined, specced, and shipped the FANDOM Performance Tracker, the internal performance product Musicow runs on, serving A&R, marketing, executives, and artist relations against a North Star of royalty-bearing streams with modeled USD royalty value.

Architected that product so no credential can reach the browser and a failed data source degrades to a flagged but still valid output rather than breaking the build, then directed the implementation through AI-assisted development.

Designed a 35-agent code review across the build where every finding had to survive a second agent trying to disprove it, surfacing 28 real defects in roughly 15 minutes and fixing all of them before launch.

Built Musicow's analytics stack from zero on AppsFlyer, PostHog, Plausible, Chartmetric, Linkfire, Laylo, and Luminate Connect, then wrote a Claude-powered agent that parses multi-platform ad and organic exports into a normalized schema and feeds a live Looker Studio dashboard on a daily 7am run.

Caught 2,155 Google installs mislabeled as organic and reconciled the platforms, correcting attribution that had been understating paid performance.

Executive produced FANDOM music videos on $210K+ production budgets across cross-border shoots in the U.S. and Korea, and directed the behind-the-scenes documentary series through narrative structure, scene ordering, and b-roll calls.

Won FWA Site of the Day, CSS Design Awards, and an Awwwards Honorable Mention for fandomalbum.io, the Next.js and Three.js album experience conceived and technically led end to end, with an integrated Shopify storefront returning 50K+ pageviews, 400+ sign-ups, and a 4.93% store conversion rate.

Built ownable campaign worlds rather than descriptions, including the #DistantLoverSummer hashtag system, the always-on Distant Lover Stories engine, and the Jihyo x Shenseea FaceTime hero concept.

Coordinated global distribution through Roc Nation and the UMG pipeline with Korea handled domestically through Kakao, running release calendars across two time zones, and secured amplification partnerships including MTV Live and MTVU linear rotation.

Delivered 12.8M Luminate-reported streams across the three lead singles, with editorial placements reaching a combined 20.9M playlist followers including #10 on K-Pop ON! and #26 on New Music Friday.

Shipped physical product end to end across CD, box set, and apparel manufacturing, pre-orders, and international shipping, handling customs classification, HS codes, and certificate-of-origin treatment as a duty lever on the Korea side.

Established the Musicow Artist Program as a repeatable rollout framework with KPI governance and weekly optimization loops, lifting campaign output 775% for Travis Garland and 448% for Blaq Tuxedo at $0.017 per stream while exceeding KPI targets by 140-200%.

Produced live activations including a sold-out Marquee Las Vegas residency for Blaq Tuxedo at CES 2025, a two-night sold-out Verse residency for Travis Garland, and a 2h25m livestream that peaked at 3.1K concurrent viewers.

Led the Musicow app alpha and beta with Seoul engineering, writing product and feature requirements, curating the beta cohort, and repositioning the target audience from broad music fans to an investor-first profile.

Ran a solo digital marketing and artist development practice, owning strategy, paid media, content, and rollout end to end for independent artists and consumer brands.

Crafted artist digital roadmaps from cultural insight, trend analysis, and platform mechanics, then aligned creative, media, and analytics through each launch window.

Grew Eli Sostre from 275K to 430K Spotify monthly listeners in two months around the SOS release, selling out the 780-capacity Echoplex in Los Angeles and reaching 11.2M streams to date.

Scaled Nevi from 90K to 150K monthly listeners across the Genesis EP and its deluxe edition, reaching 20.3M streams to date.

Designed influencer collaboration programs with data-driven optimization loops, raising engagement and widening market footprint.

Consulted on consumer e-commerce end to end across Amazon and TikTok Shop, running market scans, writing SEO-rich copy and creative, and refining pricing, bundling, and media spend against storefront analytics.

Owned go-to-market end to end for the launch that generated $19M in H1 2023 revenue at 100% adoption across covered theatrical clients.

Authored the Showtimes Ads State of State, the vertical's account strategy document for theatrical performance media, mapping studio performance-media spend against every other channel and documenting what conditions would unlock incremental budget.

Built the Client Support Tracker and Campaign Tracker '23, then rebuilt them to surface next steps for interested advertisers and record why others were not.

Stood up dedicated focus account groups across five studio teams at Universal, Sony, Paramount, Warner Bros, and Disney to run direct product support and campaign optimization.

Authored the TV x Showtimes SOP, delivered as the Paramount Showtimes Page Tracker, and evaluated Picticular as an integration candidate as named product point of contact defining what qualifies a partner.

Owned the 2023 Fandango Integration GTM Plan for the vertical, returning $9M+ in incremental revenue.

Defined pixel and event requirements plus the capability set needed for signal optimal, and authored the Fandango Studios Pixel document.

Authored the GBS Consultation Guide, the sales-facing playbook for how account teams approach and consult studio clients on the integration, then ran the comms rollout to the full sales org.

Created and pitched the Showtimes IP x Fandango attribution test, securing $20K in platform credits per advertiser against a $40K client match to isolate whether Fandango audiences bring CPAs down.

Led the movie-ticket secondary attribution workstream, specifying supplementation of the title_id parameter through pixel cooperation with ticketing partners so conversion events resolve per movie, including the EU constraint of multiple pixels per title.

Diagnosed the Warner Bros Barbie campaign registering zero conversions to a Fandango pixel that was never configured on the title pages, and worked the fix through with the client team.

Held the server-to-server launch rather than ship with broken attribution, clearing blockers on CompletePayment event naming and click-ID capture first.

Owned Branded Mission adoption for the vertical and built the Adoption Tracker, aligning it with every other vertical so the format became consistent org-wide.

Authored the Activation Plan and the summary one-pager on feedback collected across sessions.

Ran feedback meetings with every M&E team that had shipped a campaign, plus a focus group of account teams carrying high brand-auction spend on the thesis that they had budget available to move.

Led pitches including a Sony client discussion, Freeform, and the VMAs, and worked legal hurdles on the product with legal teams.

Authored the Hashtag Targeting one-pager covering revenue opportunity and loss, value proposition, current challenges, and product needs, and shipped it directly to the HQ product managers who owned the roadmap rather than through intermediaries.

Built the Custom Audiences and Sound Retargeting business cases from scratch, working with The Orchard for revenue estimates and a product wish list.

Drove the reconciliation between GBS and PSO on whether the organic video retargeting in development matched the capability GBS was asking for.

Identified $20M+ of revenue sitting at risk in feature gaps and won the reprioritization that closed them before launch.

Generated $2.3M+ in new and incremental revenue through alpha rollouts and activated app campaigns with top streaming clients.

Ran monthly product priority meetings and vPMM office hours for the vertical, with follow-up messaging out of each.

Circulated the Web Conversion oCPM activation question list to the web ads teams at Hulu, Warner Media, Spotify, and Disney+, and built account strategy support for Spotify.

Recommended and closed Netflix adoption of the Story Selection alpha, a $500K revenue upsell, pitching the product directly and building the client relationships that carried the investment.

Pitched the movie ticket alpha into new clients and won the majority of that product's adoption across the book.

Made the case for multi-destination IP across several accounts, building the narrative that unlocked post-release marketing budgets.

Built Paramount's individualized product plan and launched six products there: Showtimes, multi-destination IP, Super Like, Custom Audiences, Insight Pages, and 6-second Focused View.

Delivered the first Media and Entertainment activation of Community Interaction on LIVE, executed with Netflix.

Activated the Showtimes beta across multiple theatrical titles in partnership with NA vertical PSO, reaching 100% adoption across covered clients.

Pulled first-party reporting with clients to analyze alpha product effectiveness ahead of general availability, feeding results back into product decisions.

Established as the Reach & Frequency product SME for GBS, covering clients outside the Media and Entertainment vertical.

Launched R&F alphas with non-M&E clients including R&F pixel tracking with Butcher Box.

Shaped the org-wide wiki tool built for product education through structured product feedback.

Deployed programmatic and paid social across four Sony product verticals on $1M+ concurrent budgets, against fixed release dates set by distribution rather than by media.

Delivered media on a 2021 tentpole run that grossed $3.2B worldwide, including Spider-Man: No Way Home, Venom: Let There Be Carnage, Demon Slayer: Mugen Train, and Ghostbusters: Afterlife.

Optimized audience segmentation, pacing, and bidding across multiple DSPs, holding cost efficiency while sustaining momentum through opening windows.

Presented performance directly to Sony Pictures VPs and owned the read on each title with the executives accountable for it, rather than passing it up through an agency account layer.

Translated campaign data into executive insight that shaped subsequent media strategy and spend allocation.

Planned and optimized 30+ concurrent programmatic campaigns across national and local media, using real-time bidding and audience insight to exceed client KPIs.

Standardized campaign-setup workflows across accounts, accelerating launch cadence and tightening quality control.

Oversaw two programmatic specialists through campaign setup and launch, standardizing how campaigns were built and mentoring both through the process.

Executed cross-channel programmatic buys across DSPs, refining targeting and bidding to consistently meet performance objectives.

Handled day-to-day trafficking, pacing, and optimization across concurrent buys.

Checked vendor delivery data for accuracy before it reached client reporting, and coordinated with finance on budgeting and billing.